10 Portman Square | W1: Can a Name Change Clean up a Dirty Image?


Just west of The Rocks area of Sydney.

Not quite this bad - but ANY amount of wet concrete falling onto a car is just not acceptable. Image via Wikipedia

10 Portman Square – the new name for 2-14 Baker Street. Sharper, better sounding and, perhaps a better address without having to move….. The name change may help achieve higher rents, shorter rent free enticements and might well have pointed to a clean start (or a break from the old dirty image of the past year, at least).

But the problem with renaming 2-14 Baker Street to 10 Portman Square is that McAleer & Rushe are still on-site and will remain on-site for some time. And would you trust your reputation to that firm?

The rebranding happened too early. It had been talked up at a British Land Office Analyst and Investor event in September of 2011. The website had been launched, and marketing has been under way. But, and a BIG ‘but’, McAleer & Rushe show their mettle for disaster yet again – and tar the new brand, the new name with the old brush.

Residents around the site have had their cars damaged with wet concrete this week – and solely and entirely because McAleer & Rushe are not prepared to clean up their act and adopt practices on site that prevent negative impact on those outside the site.

Local residents are P***ED off yet again. One had brickwork dropped on the roof of his car and has concrete splashed over the paintwork outside another nearby site operated by McAleer & Rushe previously. Not surprising then that McAleer & Rushe have been prosecuted already on their Baker Street sites.

And now this – more damaged paintwork on cars. Same old approach by McAleer & Rushe when complained to – poor excuses. Very poor, in fact.

Simply put – to splash concrete over cars once is once too often. To do it more than once, and taking into account the behaviour of McAleer & Rushe over the past year, is criminal.

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About 10 Portman Square | 2-14 Baker Street

10 Portman Square | 2-14 Baker Street Campaign This blog makes no claim of association or representation of the development known as 10 Portman Square | 2-14 Baker Street in London. This blog is a communication tool only and serves to highlight issues affecting members of the public and residents in the vacinity of that site. The development site at 2-14 Baker Street (10 Portman Square) was acquired by McAleer and Rushe in 2005 with a loan from Bank of Ireland. The price paid was £57.2m. Unable to repay the loan, the debt was designated for NAMA. Before NAMA assumed the debt, McAleer and Rushe sold the site back to British Land in 2010 for nearly £30m less than it had paid. The deal appears to have benefited McAleer and Rushe in a number of ways that may not be realised financially by NAMA. This includes a share of the development profits and the awarding of the construction contract to McAleer at a time that their auditors (KMPG) suggest that this company may not be "a going concern". According to McAleer & Rushe's latest available accounts (filed 2011) all the company's debts are "payable on demand" suggesting that they have not met their repayment schedule on their loans. There are ongoing issues at the site at 2-14 Baker Street (10 Portman Square) affecting members of the public and local residents. Members of the public and local residents have been put at risk many times and, too date, neither British Land or McAleer & Rushe appear to have faced no real consequences from a regulatory or legal persective. McAleer & Rushe have resorted to threats, harrassment and intimidation towards local residents objecting to unsafe practices and affected by the practices employed on and around the site. There have been a number of safety failures leading to deaths on other McAleer & Rushe sites in the UK. Full information and supporting evidence is available on request to interested parties.
This entry was posted in 10 Portman Square, 10 Portman Square l W1, 10portmansquare, 2-14 Baker Street, Bank of Ireland, British Land, Building Site, Child Safety, Commercial Development, Construction, HSE, Legal Action, London, McAleer and Rushe, Mob, NAMA, Retail Development, Thug, Thuggery, Uncategorized, West End, Westminster, Westminster City Council and tagged , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

9 Responses to 10 Portman Square | W1: Can a Name Change Clean up a Dirty Image?

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